Weby Corp outdoor retailer launches its first niche category site www.Riflescopes.Webyshops.com. The site, which sells riflescopes, binoculars, spotting scopes, laser rangefinders, night vision, dog training collars, flashlights, trail cameras and other outdoor merchandise, is focused on the American market.


“Outdoor products continue to be a strong category for retailers,” stated Mikhail Orlov, Weby Corp CEO. “Consumers are shifting more and more of their purchase power online, and there is still a void of highly informative, easy-to-navigate, category specific outdoor product sites that are run by knowledge experts. We plan to seize on this opportunity and become the Zappos of the outdoor industry.”

Webyshops.com is a new group of online retail stores with an extensive inventory including such items as rifle scopes, binoculars, flashlights, range finders, dog training collars, binoculars and night vision, from such brands as Leupold, Nikon, Bushnell, EoTech, Burris, Zeiss, Dogtra and others. The products are positioned at various price points for the maximum breadth of offering and are targeted towards various skill levels and applications, including hunting, target shooting, search and rescue, bird watching, surveillance and police work.


The idea behind WebyShops.com is simple in that experts in each particular product category oversee each 'shop”. For example, the team which operates www.riflescopes.webyshops.com lives and breathes hunting, competitive shooting, fishing and other outdoor activities. Providing expert-level advice and information is reflected through the company's investment into social marketing. In addition to the site, each team operates a designated blog, forum and a Facebook page.

According to Orlov, other websites such as eyewear, fishing gear and dog products are scheduled to launch over the next 18 months.