Wayne Elsey, founder and former CEO of Soles4Souls, has launched Wayne Elsey Enterprises, a full service branding, marketing and communications agency for companies and non-profit organizations.
Elsey built Soles4Souls into one of the fastest growing non-profits in the country and, in six years, grew it to rank in the top one percent of non-profits in the US. “I'm tremendously excited about the chance to teach the strategies and philosophies I developed that helped make Soles4Souls the success it is today. I drew inspiration from my personal struggles and triumphs in creating the three-principle system that provides the framework for our mission – Believe, Brand and Engage. When you believe in yourself, truly understand the make-up of your brand, and effectively engage the principles, practices and people involved, the sky is the limit,” says Elsey.
Wayne Elsey Enterprises is a “one-stop shop” that provides clients with strategic counsel, marketing and public relations, business plans, graphic design, direct mail, website development, social media outreach, video and audio production among other services. “Our team specializes in identifying or refining your brand, helping further define who you are and developing a road map on how to get to the next level. Together, we will help you understand your role and ultimately get on track to where you need to be,” said Elsey. According to Elsey, “Every time a customer experiences your brand, value is either created, captured or destroyed. What we do is create and capture value for clients by defining, designing and aligning customer brand experiences across all touch points to create resonant brands that capture not just minds, but hearts. My philosophy is that branding is ultimately about the creation of human meaning. Powerful brands induce emotional engagement that can be collectively experienced and shared; that is what Wayne Elsey Enterprises is all about.”
