Warrior Sports to Sponsor U.K.’s Liverpool Soccer Team

Warrior Sports, a unit of New Balance, has reportedly signed a deal worth about $41 million to make uniforms for the Liverpool soccer team. The Times of London said Warrior will replace Adidas and take over
production of Liverpool uniforms in time for the 2012-2013 season.

The Times of London also said it's the biggest such contract in English soccer history and twice the amount of what Adidas currently pays.

The deal would expand the partnership between New Balance and Fenway Sports Group, which owns Liverpool FC, an English Premier League football club, and the Boston Red Sox. New Balance last month became the official footwear and apparel sponsor of the Red Sox.

The Liverpool jersey is reportedly the fourth highest-selling replica in the world.

Warrior Sports to Sponsor U.K.’s Liverpool Soccer Team

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