Wacoal Sports Science Corp., makers of CW-X Conditioning Wear, has appointed three new sales rep groups to service the midwest and southeast regions.
Now covering the running specialty market in Ohio, Michigan and Kentucky will be O'Brien and Assoc., Brighton, Mich. Kelly O'Brien and his group currently carry other strong running/endurance lines such as Nathan, DeFeet, PowerBar and SportHill.
Covering the upper midwest and plains states of North and South Dakota, Minnesota, Missouri, Iowa, Kansas and Nebraska will be DomestiqueRep Group, Edina, Minn. This group currently carries endurance sports lines such as Hammer Nutrition, Darn Tough Vermont and Vetta Cycle products.
The Monsoon Group LLC, West Palm Beach, Fla., will cover the southeast territory of Florida, Georgia and Mississippi. Wayne Raines brings 22 years of footwear and apparel sales experience to the CW-X sales rep force, most notably through stints with Reebok, Avia and Helly Hanson. Wayne currently represents GoMotion in the southeast.
“We are very pleased with these hirings, and keenly interested in helping them maximize CW-X brand penetration at specialty shops in their respective areas,” said John L.A. Wilson, president and COO of Wacoal Sports Science Corp.