In the newly created role as Chief Product Officer, Heather Archibald will lead end-to-end product organization and oversee the lifecycle of the product portfolio, from design and development through merchandising, raw material planning, production, and sourcing strategy. Vuori said the role will advance its “global product strategy and innovation roadmap, shaping the line and assortment architecture and investment strategy, while continuously elevating the brand and product experience.”
“This is an exciting moment for Vuori as we continue to build on our strong momentum and invest in the capabilities that will carry us forward,” said Vuori Founder and CEO Joe Kudla. “With Heather joining the brand, we’re reinforcing our commitment to a product-first approach — deepening innovation, sharpening storytelling and assortments, and bringing even greater rigor to how we scale while maintaining a deep connection with our consumers.”
Prior to Vuori, Archibald served in product leadership roles across global brands, including, most recently, as Rothy’s chief product and merchandising officer. She also brings a wide breadth of experience from former roles, including serving as chief product officer at Title Nine and holding product and merchandising leadership roles at Restoration Hardware and Gap, Inc.
“Vuori has built something truly distinctive at the intersection of covetable, high-quality product, and its strong ‘Built to Move In. Styled for Life’s north star, and a clear sustainable mission — each setting the stage for an unbelievable future,” said Archibald. “I’m honored to join the brand on this growth journey. It’s an exciting time for us to continue elevating the product experience through innovation and grounded in our deep understanding of the consumer.”
Founded in Encinitas, CA in 2015, Vuori reached its 100-store milestone in late 2025 and now serves consumers in nearly 30 countries. The retailer foresees adding 15 new international locations by the close of 2026.
Image courtesy Vuori
