VNU has hired two new team members for the Laguna Beach-based Sports Group Jim Palmer and Malia Alani. Jim Palmer has been brought on as the new Group Marketing Director for VNU Sports Group which produces OR Summer and Winter Markets, Health + Fitness Business, Fly-Fishing Retailer, ASR, and Interbike. Malia Alani has been hired as the East Coast Account Executive for the Outdoor Retailer and Fly-Fishing Retailer Tradeshows.
Jim most recently served as senior manager of Direct and Interactive Marketing at California-based Viewsonic Corp, where he successfully executed marketing campaigns based on customer profile and purchase behavior. Jims broad experience in business development and database marketing will enable him to lead the Sports Group to continued success. A California-native, the father-of-two considers sailing his lifelong passion and surfs, rides, swims or runs to stay in shape.
Malia has an extensive background in account management, advertising sales and brand marketing and most recently served as the marketing manager for ONeill clothing. Malia is an avid surfer and enjoys mountain biking and adventure travel.
“Malias strong sales experience will add to and enhance our efforts to serve this dynamic and growing outdoor marketplace,” stated Peter Devin Outdoor Group Show Director of the VNU Sports Group.
