Vital Apparel Group, Huntington, New York has reached agreement to purchase the assets of Promarx Specialties USA, Inc, Flower Mound, Texas, girls’ sports accessory company. Closing of the transaction is anticipated in early January 2005.

The Promarx USA accessory line will become Vital Accessories and be marketed along with the Vital Team girls’ and women’s apparel line. Jim Reeder, President of Promarx will join Vital as general manager of Vital Accessories and handle sales and marketing responsibilities for Vital Team and Vital Accessories.
The new division was introduced at The Super Show in Orlando.

The new division of Vital Apparel Group will offer two product collections. The Lifestyle line will include sports print pants, shorts, and shirts with coordinating hair, sleeve, socks, bags, blankets, and other accessories. The Team Apparel line will include dazzle shorts and tops, poly lycra, mesh shorts and tops, basic cheerleading apparel, and tennis apparel products. Most styles will be available in several team colors. All products will be designed for excellent fit for girls and women. A catalog for each line will be released in mid-January.

” The Vital/Promarx merger is a perfect fit and brings an expanded girls and women’s product company to the sporting goods industry. Our new entity will be able to offer apparel and coordinating accessories in both lifestyle prints and basic girls’ team apparel. The new division should immediately be greater than the sum of its parts.”

–Kerry Kligerman, President, Vital Apparel Group

“Our loyal Promarx dealers will benefit from the expanded sales opportunities that will be immediately available to them through the combining of Vital Team Apparel and our accessories”

–Jim Reeder, President, Promarx USA

In early 2005 shipping and customer service for both lines will be handled from Vital headquarters in Huntington Station, New York.

Custom Promarx products, such as mascot products and special color make ups will remain in Flower Mound, Texas and sold under the name of Custom Designs by Promarx. Custom Designs by Promarx will be managed by former Promarx partner, Sandy Shidler.