Collective Licensing International (CLI), along with Vision Street Wear licensee, Intersport North America (INA), plan to relaunch the skate brand at Finish Line in August 2009. INA signed a licensing agreement with CLI in August 2008 for the Vision
Street Wear brand covering the North, Central and South America
territories.
Founded in 1976, Vision Street Wear is recognized as one of the original and most authentic street wear brands to emerge from the skateboarding fashion explosion of the early 90s, according to a statement. Back To School footwear collection containing modern street wear designs and legendary silhouettes from the historical archives.
“Finish Line is always looking for fresh and innovative brands that will resonate with our customers, and once we saw the direction and design that INA and CLI put together, we wanted to act upon it in a big way,” said Sam Sato, Executive Vice President and Chief Merchandise Officer at Finish Line.
“Clearly we are thrilled to have such a fine retailer as Finish Line on board. We are equally excited about the reception from the independent sneaker boutiques and fashion retailers within the rest of our territory,” said Jonathan Carter, VP Footwear for INA.
CLI, owner of Vision Street Wear worldwide, worked in tandem with INA on the direction and scope of the product launch. “Working closely with our licensees like this insures that we have the very best product representing the true essence of the brand,” said Bruce Pettet, President and CEO of Collective Licensing International. “Furthermore, we will craft a powerful, directed marketing program that supports our partners goals and stokes our consumers passion for Vision.”
