Virtual Piggy, Inc. has expanded its digital distribution channel with the addition of Bass Pro Shops and Zappos.com to its online store. Virtual Piggy allows parents to set up a monthly allowance for their children and promotes financial management while empowering U21s to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by their parents.
Bass Pro Shops is one of America’s premier outdoor retailers, serving over 110 million customers per year. Zappos.com has quickly become the leading destination in online apparel and footwear sales, and the Zappos family generates gross sales exceeding $1 billion annually. These additions will give Virtual Piggy’s young customers access to quality outdoor products through Bass Pro Shops , and shoes, apparel and accessories through Zappos.com.
“We are excited to add two more brands to our digital distribution channel,” said Virtual Piggy Founder and CEO Dr. Jo Webber. “Our goal is to provide our young customers with safe, direct access to many major brands, and Bass Pro Shops along with Zappos.com adds two more to our already strong digital channel.”
Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com
