Steve Rendle, best known in the outdoor industry for his role at The North Face, continues to climb the ladder at VF Corp.’s fastest growing business. Last week he was promoted to vice president of VF Corp. and group president of the company’s Outdoor & Action Sports Americas business.

 

Rendle will now be responsible for growing The North Face, Vans, JanSport, Eagle Creek, Reef and Lucy brands throughout the Americas and serve as a member of VF’s operating committee. Kevin Bailey, president of Vans and Jeff Moore, president of Reef will now report to Rendle. Rendle will continue to be based in San Leandro, CA, where The North Face is headquartered and report to CEO Eric Wiseman.