VF Imagewear has officially introduced the VF Licensed Sports Group, a division focused on the development of both on-field and licensed sports apparel.


Previously known as VF Activewear, the VF Licensed Sports Group's growth accelerated with the 2007 addition of Majestic Athletic and this year’s opening of a new manufacturing and distribution facility in Easton, PA. The new location enables faster speed to market by aggregating eight smaller facilities.


“This is much more than a division name change, but really a statement about who we are and where we are going. Our mission is to take the strategic goals of leagues and retailers and create winning licensed apparel programs,” said Jim Pisani, President, VF Licensed Sports Group.


While the majority of the group’s business is conducted in North America, offices are located in Tokyo, Japan and Manchester, U.K., where the group just ran a successful fan apparel program for the World Twenty20 Cricket Championship.