VF Corp. on Tuesday announced the appointment of Todd Dalhausser to the position of brand president, Altra, effective immediately. He will report to Steve Murray, vice president, strategic products.
“The Altra brand has continually demonstrated its ability to disrupt and innovate the performance footwear market,” Murray said. “With Todd’s appointment, we will build on Altra’s innovative design technology, unique brand positioning and loyal consumer following to accelerate growth and deliver on our commitment to improve runners’ lives by making their footwear function more naturally.”
Dalhausser joins VF from Wolverine Worldwide, where he served as senior vice president of sales for Saucony North America, one of the leading brands in the Running Specialty sector. Previously, he managed Saucony/Hind’s apparel business, where he oversaw design, development and product merchandising. He also held similar positions for both Vans® and Reebok.
Dalhausser earned his bachelor’s degree in sports administration from Trenton State College and is a board member of the Running Industry Association.
“I’m thrilled to join Altra, one of the industry’s most unique and differentiated footwear brands,” said Dalhausser. “Working with exceptional teams at Altra and across the broader VF portfolio, we will not only position Altra as a leader within the running industry, but we will also look to apply the brand’s technical capabilities across VF’s footwear and direct-to-consumer platforms.”
In early June, VF Corp. acquired Altra from Icon Health & Fitness for $135.0 million.
The appointment of Dalhausser as president of the Altra brand provides an opportunity for Brian Beckstead, co-founder of Altra, to assume a new role as founder and CMO. In this role, Beckstead will be responsible for all product and marketing for the brand. Beckstead will report to Dalhausser.
“Brian’s industry relationships and deep understanding of the consumers Altra serves, combined with his deep passion for the brand, make him ideally suited to oversee the areas of the business most critical to unlocking new opportunities and accelerating growth to drive Altra’s future success,” added Murray.
Image courtesy Altra