VF Corp. will make several changes to its management structure as incoming President and CEO Eric Wiseman takes the helm on January 1st. George Derhofer, 54, SVP – Global Operations, has decided to retire at the end of the year.


“In his 13 years with VF, George has been an exemplary leader whose contributions have helped make VF what it is today,“ commented Mackey McDonald, Chairman and Chief Executive Officer. “George brought to VF a rare combination of business, operations and financial skills, together with an inspirational leadership style and a true passion for the business. All of us here at VF will greatly miss him. We wish him a very healthy and active retirement.“

With Derhofer’s departure, effective January 1st, Ed Doran, president of VF’s Imagewear coalition, and Boyd Rogers, VP and president – Supply Chain, will report directly to Wiseman. Martin Schneider, VP and chief information officer, who also reported to Derhofer, will report to Bob Shearer, SVP and CFO. There are no plans to name a successor to Derhofer.


To underscore its commitment to growing the direct-to-consumer business, Mike Gannaway, who has been serving as VP – Customer Management, has been named VP – VF Direct/Customer Teams. In his new role, Mike will coordinate VF’s retail and e:commerce strategies among VF’s coalitions and assume responsibility for VF’s Outlet division. He will also continue to guide VF’s team-based customer strategies for growth. Accordingly, Steve Fritz, president of VF’s Outlet division, will report to Gannaway.


“VF has an amazingly talented leadership team, and I believe the commitment, passion and integrity of our people truly give us a competitive advantage,“ said Wiseman. “The success we have enjoyed – and will continue to enjoy – is a direct consequence of a collaborative, team-based culture that is driven to succeed. I am confident that we have the leaders in place to ensure the ongoing success of our Growth Plan.“