VF Corp. added new hires to its leadership team in Europe, the Middle East and Africa (EMEA).

  • Martino Scabbia Guerrini has an expanded role as executive vice president and president EMEA, APAC and emerging brands, adding the APAC region to his responsibilities.
  • Effective January 31, Mariano Alonso, GM, Timberland EMEA, will assume the role of GM, The North Face, EMEA. Alonso joined VF in April 2014 as vice president of sales for Timberland EMEA and was later named vice president and general manager of Timberland EMEA in 2019.
  • Nina Flood, president, VF Global Packs (Eastpak, JanSport and Kipling), succeeds Mariano Alonso as GM, Timberland EMEA.
  • Jan Van Leeuwen, GM, The North Face EMEA, has been promoted to GM, The North Face, Americas.