VF International promoted Patrik Frisk to president – Outdoor & Action Sports EMEA, responsible for the JanSport, The North Face, Reef and Vans brands in the EMEA (Europe, Middle East and Africa) region.

Frisk assumes this position following a strong track record of success within The North Face in Europe, where he has been instrumental in the growth and success of the brand.  Frisk has been with VF since 2004, when he joined the company as Country Manager, Scandinavia.  During his tenure with The North Face, he has had responsibility for EMEA Sales and most recently served as Vice President/General Manager – The North Face EMEA. Frisk’s career also includes senior positions with Peak Performance and W. L. Gore and Associates.

Michael Specht, who has held this position since April, has decided to leave VF to pursue other career interests.

Frisk will report directly to Salzburger and will relocate with his family to Lugano in the near future.

Reporting to Frisk will be:
Duncan Bembridge, Sales & Marketing Director – JanSport
Daniel Le Vesconte, Vice President/General Manager – Vans & Reef
 
Until a successor is named, Frisk will continue in his leadership role for The North Face activities in the EMEA.

“I'm confident that Patrik's drive and energy, as well as his strong leadership skills, will result in even stronger success for our Outdoor & Action Sports brands in the future,” Salzburger said. “Please join me in congratulating Patrik on his new role, and wishing him all the best in this exciting new challenge.”