VF Corp. announced that it has successfully closed the previously announced transaction to sell the Dickies brand to Bluestar Alliance LLC for an aggregate base purchase price of $600 million in cash, subject to customary adjustments.
Bluestar Alliance’s portfolio for brands includes Off-White, Palm Angels, Scotch & Soda, Hurley, Justice, Bebe, Elie Tahari, Limited Too, and Brookstone.
The sale of the Dickies business to Bluestar Alliance follows a steep decline in sales for the workwear and streetwear brand in recent years. Dickies recorded sales totaling $542.1 million in VF’s fiscal year ended March 31, 2025, down 35.2 percent from $837.2 million in VF’s FY22. VF acquired Dickie’s, founded in 1922, for $820 million in 2017.
Analysts still expect the sale to provide greater financial flexibility for VF, including paying down debt and enabling the company to focus on its core brands, The North Face and Vans.
In a separate release, Bluestar Alliance said that with the addition of Dickies, Bluestar Alliance’s portfolio now represents more than $13 billion in global retail sales, with more than half of revenue generated internationally, supported by over 600 licensees and 500 international retail stores, and dedicated teams in Costa Mesa, Columbus, New York, Amsterdam, London and Milan.
Bluestar Alliance said Dickies’ strong following and crossover appeal between utility and streetwear make it a natural fit alongside Bluestar Alliance’s culturally driven brands. Together with luxury and youth-driven labels such as Off-White, Palm Angels, Scotch & Soda, Hurley, Dickies will further strengthen Bluestar Alliance’s presence in the streetwear and contemporary apparel spaces.
“Dickies is one of the most authentic, resilient brands in global apparel,” said Joey Gabbay, CEO of Bluestar Alliance. “Its 100+ years legacy rooted in workwear has evolved to be fully embraced by fashion, skate, and streetwear communities, while still providing the trusted quality and materials necessary for safety and medical professionals worldwide. Dickies is the perfect addition to the Bluestar Alliance portfolio and an outstanding platform for incremental growth in denim, footwear, and lifestyle. We believe that with our global network and operating scale we can take Dickies to new heights around the world.”
“We’re pleased to welcome Dickies to the Bluestar Alliance portfolio and build upon its powerful legacy across streetwear and workwear,” said Ralph Gindi, COO of Bluestar Alliance. “As we continue shaping Bluestar Alliance into the leading global youth-luxury brand group, Dickies represents a perfect balance of authenticity and cultural relevance. Leveraging our deep network of licensees, retail partners, and brand architects, we’ll accelerate Dickies’ growth across new categories and audiences while ensuring it remains a symbol of craftsmanship and creativity for the next generation.”
Under Bluestar Alliance’s ownership within the youth luxury portfolio, Dickies will “enter a new phase of expansion, leveraging the company’s infrastructure and proven model of strategic partnerships, design innovation, and omnichannel distribution to scale globally with a retail and partner-first mindset. This approach will allow the brand to extend its reach by introducing new categories including denim, footwear, and elevated lifestyle offerings; collaborating with culturally relevant street, skate, and fashion brands; and expanding its global footprint in the EMEA and APAC regions, with a specific focus on Germany, Japan, South Korea, and the UAE; while preserving the authenticity and heritage that define Dickies’ legacy.”
Image courtesy Dickies
