Vasque has been named the Official Footwear sponsor for the Steamboat Ski & Resort Corporation as part of a three-year partnership agreement.
“We are delighted to partner with one of the world’s premier outdoor performance footwear companies,” said Rob Perlman, senior vice president of sales & marketing for Steamboat. “It is readily apparent that Vasque provides the products that a majority of our guests use, as well as provides a reputation for outstanding quality, service and technological insight.”
As part of its Official Footwear designation, Vasque will use Steamboat personnel for footwear product testing, provide boots to several outdoor departments to insulate against the weather in both summer and winter, participate in various photo and video shoots around Ski Town, U.S.A., as well as conduct product research across the ever changing mountain environment of Mt. Werner. In addition, both companies will conduct joint marketing, social and digital partnerships and other programs as warranted.
“We are proud to be named the official footwear of Steamboat Ski & Resort,” states Julie Quinn, marketing manager for Vasque. “The connection with such a world-class, authentic western ski town and resort is a great fit. Our footwear is made for all day comfort on the trail, whether it is covered in snow, dirt or rock, so to be represented on the mountain is ideal.”
