Vasa Fitness, a high value/low price (HVLP) gym operator, has appointed Chris Griebe as chief operating officer and Danielle Petersen as chief marketing officer.
Griebe brings over 25 years of experience in fitness, wellness and hospitality operations. Most recently, he served as senior vice president at Arch Amenities Group, overseeing nationwide teams and leading business expansion. Griebe will oversee all aspects of Vasa’s business operations, including club execution, fitness operations, facilities management, and safety.
Petersen brings more than 20 years of executive marketing leadership experience with Fortune 500 and private equity-backed companies, specializing in subscription growth, brand building and performance marketing. Most recently, she was the chief marketing officer at Whistle Express, where she drove measurable revenue growth by increasing memberships, reducing churn and activating community campaigns.
At Vasa, Petersen will help drive the company’s growth strategy by focusing on marketing initiatives designed to attract new members, increase member retention, and strengthen the Vasa brand, while deepening consumer insights and member engagement.
“Chris and Danielle bring the kind of leadership that ensures Vasa’s growth is both ambitious and sustainable,” said Rich Nelsen, chief executive officer of Vasa Fitness. “Chris’s expertise in building high-performing operational frameworks will help us deliver greater consistency and quality across our clubs, while Danielle’s proven ability to grow membership-driven businesses will accelerate our expansion and brand presence. Together, their leadership exemplifies our commitment to operational excellence and our investment in shaping the future of Vasa.”
Vasa Fitness, based in Greenwood Village, CO, has more than 60 gyms in eight states: Arizona, Colorado, Illinois, Indiana, Nebraska, Oklahoma, Utah, and Wisconsin.
Image courtesy Vasa Fitness
