Varsity Brands, Inc. announced net income of $4.7 million, or $0.40 per share on a fully diluted basis, for the second quarter of 2003, compared to net income of $8.7 million, or $0.79 per share on a fully diluted basis, for the quarter ended June 30, 2002.

Net income for the six-month period ended June 30, 2003 was $2.0 million, or $0.18 per share on a fully diluted basis, as compared to net income of $2.9 million, or $0.27 on a fully diluted basis, for the six-month period ended June 30, 2002.

The primary reasons for the decrease in net income during the second quarter of 2003 are: a decrease in revenues caused primarily by a shift in revenue in both the uniform and accessories and camps and events segments from the second quarter into the third quarter; an increase in the Company's income tax expense caused by an increase in the Company's expected effective income tax rate in 2003 as compared to 2002 due to the availability of net operating loss carryforwards in 2002 as compared to 2003; and professional fees of $1.0 million incurred in conjunction with the proposed merger. Such decreases were partially offset by improvements realized in the Company's gross profit margin.

Revenues in the second quarter of 2003 decreased by $2.9 million, or 5.0%, to $54.5 million from $57.4 million in the second quarter of 2002. Uniforms and accessories revenues decreased by $2.7 million, or 6.5%, to $39.3 million in the second quarter of 2003 from $42.0 million in the second quarter of 2002. This decrease is due to a combination of weather and economic factors. Poor weather during the spring delayed squad tryouts, which has resulted in a shift of uniform shipments from the second quarter into the third quarter. The decline in uniform sales is also attributable to the continued poor economy. The camps and events segment experienced a slight decrease in revenues during the second quarter of 2003, to $15.2 million from $15.3 million in the second quarter of 2002. This decrease is primarily due to a shift in camp attendance from the second quarter into the third quarter. Such decreases were partially offset by tuition increases during 2003. For the six-month period ended June 30, 2003, uniform and accessories revenues decreased by $2.0 million, or 4.2%, to $45.7 million from $47.7 million in 2002. This decrease is due to the factors discussed above which were partially offset by increased product sales at the Company's regional and national championships and increased sales of dance and recital wear during the first quarter of 2003. Camps and events segment revenues increased $4.1 million, or 14.5%, to $32.5 million in the first six-months of 2003 from $28.4 in the period ended June 30, 2002. This increase is directly attributable to an increase in the number of participants at the Company's regional and national cheerleading and dance team championships held during the first quarter of 2003.

The Company believes, exclusive of expenses incurred in conjunction with the proposed merger, that it remains on target to deliver the earnings per share it initially stated it would deliver in February of this year. Specifically, the Company continues to expect that it will deliver, based upon the Company incurring a normal income tax expense, fully diluted earnings per share in the range of $0.57 to $0.65 for 2003. Fully diluted earnings per share, after giving effect to merger related expenses incurred to date, are expected to be in the range of $0.52 to $0.60.

The Company is a leading provider of goods and services to the school spirit industry. The Company designs, markets and manufactures cheerleading and dance team uniforms and accessories, as well as dance and recital apparel for the studio dance market; operates cheerleading and dance team instruction camps throughout the United States; produces nationally televised cheerleading and dance team championships and other special events; and operates studio dance competitions and conventions. The Company markets these products and related services through a year-round marketing strategy. The Company markets its proprietary products and services to schools, recreational organizations, coaches and participants in the extra-curricular market using its own nationwide sales force, as well as websites that are targeted to specific audiences and specific activities.

This press release contains certain statements, including, but not limited to its earnings per share earnings guidance, which are “forward-looking” statements under the federal securities laws that are based on the beliefs of management as well as assumptions made by and information currently available to management. Certain factors could cause actual operational results to differ from those in the other forward-looking statements including without limitation, (i) continuation of historical seasonal patterns of demand for Varsity's products and Varsity's ability to meet the demand; (ii) actions by competitors, including without limitation new product introductions; (iii) the loss of domestic or foreign suppliers; (iv) changes in business strategy or new product lines and Varsity's ability to successfully implement these; (v) moderation of uniform and accessories revenue growth; (vi) changes in interest rates and general economic conditions; (vii) general economic stability and world events, particularly as it relates to travel; and (viii) other factors set forth in reports and documents filed by the Company with the Securities and Exchange Commission from time to time. Please use caution in placing reliance on all forward-looking statements.

                               VARSITY BRANDS, INC.
                               Financial Highlights
                   (Dollars in thousands except per share data)

                                            Second Quarter       Six Months
                                            Ended June 30,     Ended June 30,
                                            2003      2002      2003     2002
    OPERATING RESULTS:
    Net Revenues                         $54,501   $57,370   $78,189  $76,063
    Cost of revenues                      30,156    32,069    44,649   44,198
    Gross Profit                          24,345    25,301    33,540   31,865
    Selling, general
     and administrative expenses          14,762    14,035    26,393   24,750
    Income from operations                 9,583    11,266     7,147    7,115
    Other expense                          1,909     1,898     3,821    4,024
    Income from operations                 7,674     9,368     3,326    3,091
    Income taxes                           3,000       620     1,300      210
    Net income                            $4,674    $8,748    $2,026   $2,881

    Net income per share:
          Basic                            $0.49     $0.93     $0.21    $0.30
          Diluted                          $0.40     $0.79     $0.18    $0.27