Varsity Brands, a platform for team sports and spirit solutions through its divisions BSN Sports and Varsity Spirit, has hired Satish Mehta to the newly created role of chief technology and product officer, responsible for leading product and technology strategy, building digital platforms, data-driven experiences, and secure systems that scale across Varsity Brands’ enterprise. His teams will also focus. on products that “simplify how teams, coaches, athletes, and employees engage with a wide range of technology-driven offerings.”
“Throughout his career, Satish has shown he knows how to build and scale category-defining platforms in complex, high-growth environments,” said Adam Blumenfeld, CEO of Varsity Brands. “As Varsity Brands enters its next phase of innovation, his ability to unite digital vision, technology execution, and business strategy will accelerate how we deliver smarter, more connected solutions for our current and future customers.”
Mehta brings 20-plus years of experience leading large-scale technology, data and digital transformation initiatives for global consumer and B2B organizations. Most recently, as chief technology officer at Chewy, he “scaled the company from startup to a multi-billion-dollar e-commerce leader, transforming its technology architecture, expanding engineering and data teams and advancing cloud, AI, cybersecurity, and enterprise systems capabilities.”
Prior to Chewy, Mehta held senior technology leadership roles at UnitedHealth Group, Staples, and Yahoo!, leading enterprise-wide digital initiatives. He also served on the Board of Directors of Express, Inc., where he supported technology strategy and organizational transformation.
“I’ve seen firsthand the power of aligning technology with customer needs, and Varsity Brands is at a very exciting inflection point as a company,” said Mehta. “By building modern, connected platforms, we can elevate the experience for schools, athletes, and communities while creating a foundation for long-term innovation. Adam, his leadership team, and the IT and Innovation functions have built something special, and I’m excited to help shape what’s next as the company continues to evolve and grow.”
Image courtesy Varsity Brands
