Vapur, which designs and manufacturers collapsible hydration bottles, has hired Verde PR & Consulting as their public relations agency of record, effective immediately.
California-based Vapur set out in 2009 to design an innovative and versatile collapsible hydration solution and launched its new Vapur Element at the recent Outdoor Retailer Winter Market 2012.
Verde PR was founded in the active lifestyle, outdoors, travel and sustainable-products markets and celebrates 10 years in 2012. Verde will be leading integrated campaigns incorporating product placement, media relations, social media, content and paid media services to create visibility and engagement for the Vapur brand and product collection. Verde will be supporting Vapur in the general interest, outdoors, health and wellness, sustainability, travel, gift and active family markets.
Vapur's foldable, convenient, and sustainable Anti-Bottles are tailor-made for today's active conscious consumer.
“Verde's integrated approach and strong experience with the active, outdoor conscious consumer makes the agency a great partner for Vapur,” says Jason Carignan, co-founder and chief design officer for Vapur. “We are confident that Verde has the tools in their arsenal and the team in place to share and amplify the Vapur story and to cast a wider net for Vapur products.”
The partnership promises to elevate the visibility of Vapur's unique and novel hydration collection, and underscore the company's vision and leadership in design with key audiences in all the core markets.
The Vapur Anti-Bottle was born out of a quest to create the leading flexible, portable hydration solution. Vapur products are functional, durable and BPA-free and manufactured in the United States.
