Vans announced Offthewall.tv, a digital online video network chronicling
the many aspects of Vans' brand of youth culture through exclusive original
content consisting of both stand-alone features and serial programming.

Mirroring a traditional television network but operating exclusively online,
Offthewall.tv will include original content developed weekly as well as video
from Vans' vast archives in a platform that is easy to navigate, is searchable,
easily shared and available worldwide. The heart of Offthewall.tv is an
intuitive, proprietary player accessing hundreds of videos that allows viewers
to subscribe for notification of new episodes of their favorite series, to
search for videos by categories and search terms, share via Facebook and
Twitter or embed links their own sites plus even edit certain videos to their
own liking via a Mashable player. iPad compatibility will be available in
coming weeks.

 Offthewall.tv launches with four new series with more to
come in the near future including:

  • Collaboratory –
    A documentary style series focusing on the individuals and brands that
    collaborate with Vans' designers for special projects. The series kicks off
    with the story behind iconic American outdoor brand Filson and continues with
    current Vans Girls partner Erin Magee and her streetwear label, MadeMe.
  • Adventures with
    Chris – The poet laureate gonzo journalist of skate, Chris Nieratko spends time
    with the Vans skate team and other skate luminaries to give us a peek at their
    not so normal lives.
  • Time and Space –
    Series that documents the time that it takes an artist to put together an
    exhibition and the space in which they do it. Series launches with
    Brooklyn-based artist Dennis McNett.
  • Yo Gabba Gabba!
    – Offthewall.tv launches with an exclusive series of five original shorts
    developed by the creators of Yo Gabba Gabba! drawing inspiration from the
    worlds of action sports and music as each Gabba Land character introduces their
    own recently released Vans shoe.

Coming Soon:

  • Get Down with
    Grosso – Jeff Grosso shares wisdom that can only come with more than 20 years
    of ups and downs as a professional skateboarder.

In addition to the weekly series, board sports fans can turn
to Offthewall.tv for skate, surf, snow, BMX, wakeboarding and motocross
programs featuring action from Vans athletes as well as shows highlighting the
best of top contests including the Vans Triple Crown of Surfing, the Vans
Downtown Showdown and the Pro-tec Pool Party.

“Technology has now arrived at a place where we can
create a platform that allows us to share all the rich stories that come with
being at the epicenter of youth culture for the past 40-plus years,” says
Vans Vice President of Marketing Doug Palladini. “Offthewall.tv aggregates
all the rich video content that we have produced and continue to create and
places it squarely in the hands of viewers allowing them to watch what they
want, when they want.”