Vallon, the maker of performance eyewear, is expanding its representation in North America with a six-person sales team that will cover key regions in the U.S. and Canada.
The company’s new brick-and-mortar strategy builds on its primarily direct-to-consumer (DTC) brand by expanding its retail presence through independent outdoor, optical and specialty sunglasses retailers.
Ben Peters, vice president of Sales and Development for North America at Vallon, said, “Our expanded sales team is about turning that increasing demand into long-term partnerships with specialty retailers across North America.”
Vallon’s eyewear line combines silhouettes inspired by past decades with performance optics for skiing, climbing, cycling, trail running, sailing, and everyday use. The company was founded on its Heron Glacier frame, which features a round silhouette and leather side shields inspired by the original glacier glasses from the early 1900s. The collection has grown to include aviators inspired by the 70s for ski, surf and moto, as well as 80s-inspired styles including the Watchtowers.
Vallon noted in a media release that its “sales strategy focuses on independent outdoor and optical retailers that want to diversify assortments with smaller, design-driven brands that resonate with style-conscious and sustainability-minded customers.”
Image courtesy Vallon
