Vail Resorts, Inc. announced the launch of EpicPromise, a new brand platform designed to engage resort guests and residents of the communities where it operates in one of the company’s core values, “Do good.”
EpicPromise will highlight the company’s commitment and expand it to engage the millions of guests the company hosts each year as stewards of the natural environment and local communities. The company will kick off the initiative Saturday when thousands of its employees will gather to complete 13 trail, habitat or school
restoration projects across the U.S. and in Jamaica.
“The mission of our business is to provide experiences of a lifetime in the great outdoors,” said Rob Katz, chairman and CEO for Vail Resorts. “We have a special responsibility to preserve and protect the iconic landscapes which frame our mountain resorts, and help strengthen our local communities. We have implemented many sustainable practices at our company for years, and now we have the opportunity to inspire others to follow our lead. EpicPromise is how we will work together to create a more promising future for generations to come.”
Capitalizing on Vail Resorts Epic brand, EpicPromise will become an integrated part of the guest experience from its dedicated website, EpicPromise.com, to Ski and Ride School, to on-mountain educational signage. Through these actions, Vail Resorts hopes to inspire every guest to identify a personal sustainability commitment and take action.
“The launch of EpicPromise is just the first step as we look forward to implementing new programs and efforts in the coming months that build on our sustainability leadership,” said Beth Ganz, vice-president of public affairs and sustainability. “From our commitment to sustainable operations to inspiring our guests to make their own impact, we want to be a company known for taking action.”
Vail Resorts, Inc. subidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Park City and Canyons in Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company’s subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (MTN).
