SGB Update Sports & Fitness
Franklin Sports Partners With The Boston Red Sox
Franklin Sports, the Official Batting Glove of Major League Baseball, announced a multi-year agreement with the Boston Red Sox and Red Sox Foundation as a key component of their most recent marketing initiatives.
Report: Nike Renews Chinese Super League Partnership
Nike has agreed to a deal to extend the company’s kit partnership with the Chinese Super League (CSL), the top tier of club soccer in the country, according to reports.
Skechers Sues Adidas Over College Basketball Scandal
Skechers filed a lawsuit against Adidas over the allegations at the heart of the FBI’s investigation into college basketball. Skechers charges it was at an unfair disadvantage due to the alleged schemes whereby Adidas paid amateur players for their endorsements.
Mizuno Sees Strong Profit Turnaround In Fiscal Year
Mizuno Corp reported a strong rebound in earnings for the company’s fiscal year ended March 31 despite a revenue decline.
Adidas Becomes Kit Sponsor For Wolverhampton
Adidas will replace Puma as the kit sponsor for the Premier League-bound Wolverhampton Wanderer team.
Adidas Partners With Grambling State
Grambling State University Athletics and Adidas announced a multi-year partnership. Adidas will become the official athletic footwear, apparel and accessory brand of the Tigers through the 2022-2023 season.
Peloton Expands To Europe And Canada
Peloton, the in-home cycling studio specialist, announced the company’s first foray into the international marketplace.
Wolverine Worldwide Lifts Guidance On Strong Q1
Wolverine Worldwide reported adjusted earnings rose 35 percent in the first quarter to 50 cents a share, exceeding Wall Street’s consensus estimate of 37 cents a share. Underlying revenue inched up 0.3 percent on a currency-neutral basis as Merrell, Sperry and international exceeded expectations.
Asics’ Q1 Earnings Drop On Weakness In The Americas And Japan
Asics reported net earnings fell 43.2 percent in the first quarter ended March 31. Sales were off 7.4 percent and down 9.4 percent on a currency-neutral basis.
Adidas Signs Eastern Kentucky University
Eastern Kentucky University athletics and Adidas announced a new multi-year partnership. Adidas becomes the official athletic footwear, apparel and accessory brand of the Colonels.
TSC Apparel Acquires Thinc Actionwear
TSC Apparel has purchased Portland, OR-based Thinc Actionwear.
Balega Revamps Website
With new digital tools and resources, the new site helps tell the colorful Balega brand story, raises awareness about the work that Balega is doing in communities, and enhances the consumer’s shopping experience.
Five More Senior Managers Exit Nike
Five more senior managers at Nike Inc., Steve Lesnard, Helen Kim, Simon Pestridge, Tommy Kain and Ibrahem Hasan, have left the company, according to a report in the New York Times. The exits follow an internal investigation into workplace behavior that has led to several other executive departures.
Nike Appoints New Heads Of Global Running Categories
Nike Inc. announced that Rosemary St. Clair has become the new VP, GM of global women’s and Cesar Garcia is the new VP, GM global running, effective immediately.
Nautilus Delivers Flat Earnings In Q1
Nautilus Inc. reported essentially flat earnings as a modest sales gain was offset by a 320 basis point drop in gross margins. Margins were impacted by a reduction in Direct gross margins, coupled with a shift in segment revenue mix from Direct to Retail.
