SGB Update Sports & Fitness
Brooks Offers Runners Incentives For Twin Cities Marathon
Brooks Running Company is inviting marathoners and 10 milers to participate in the “Outrun Yourself Challenge,” which encourages runners to strive for a new goal. Runners who improve their overall race time from 2017 will be awarded for their accomplishment with prizes including Brooks gear and entry into the 2019 Medtronic Twin Cities Marathon.
High School Sports Participation Increases For 29th Consecutive Year
Led by an additional 15,009 participants in girls sports programs, the overall number of participants in high school sports increased for the 29th consecutive year in 2017-18, according to the annual High School Athletics Participation Survey conducted by the National Federation of State High School Associations (NFHS).
Nike Celebrates Tiger Woods First Win In Five Years
Nike released some clever imagery honoring Tiger Woods and his victory at the recent PGA Tour Championship, his first PGA event win since 2013.
Earth Treks And Planet Granite Announce Parent Company, El Cap
Earth Treks Climbing and Fitness and Planet Granite Climbing, Yoga and Fitness on Monday announced the change of their corporate name to El Cap Holdings LLC.
Former GoPro COO Joins Tech Start-Up
Tile, a startup that makes an app and devices to help keep track of the location of things, appointed CJ Prober, former COO of GoPro, as the company’s new chief executive officer.
RECALL: Titan Safety Straps
About 970 safety straps from Titan Manufacturing and Distributing are being recalled.
Asics Funds Five Startups Under Tenkan-Ten Inititiatve
Asics announced five start-ups to benefit from Tenkan-Ten, the growth catalyst program for businesses disrupting the sports and wellbeing sector. It is a part of the company’s recently launched new business and innovations division.
New Balance Donates To UMass Boston
The University of Massachusetts Board of Trustees unanimously approved the creation of the Dr. J. Keith Motley Chair for Sports Leadership & Administration at UMass Boston. The chair will head a new sports management and leadership Bachelor of Arts program enabled by a $5 million pledge, the largest in UMass Boston history, from Boston-based New Balance.
Asics Listed On Dow Jones Sustainability Asia/Pacific Index
Asics Corporation has been selected for the fourth time as a component company of the Dow Jones Sustainability Asia/Pacific Index. The Dow Jones Sustainability Indices (DJSI) are a series of globally-recognized Socially Responsible Investment (SRI) indices.
FIBO To Make U.S. Debut
On December 5 to 8, FIBO—the world’s largest interactive showcase of fitness, health and wellness innovation—will make its United States debut at the Orange County Convention Center in Orlando, FL. The event is produced by Reed Exhibitions.
Varsity Brands Launches Fourth Annual School Spirit Awards
Varsity Brands announced the launch of the company’s 2019 Varsity Brands School Spirit Awards, a national awards program celebrating student achievement in America’s high schools. Officially commencing today on National School Spirit Day, the Varsity Brands School Spirit Awards invites high schools nationwide to participate in National School Spirit Day by hosting on-campus pep rallies and sharing their school spirit on social media.
Technogym’s Revenues Climb In First Half
Technogym, based in Cesena, Italy, reported revenues on a currency-neutral basis increased 3.6 percent in the first half ended June 30 to €272.9 million and gained 8.3 percent on a currency-neutral basis. The gains were paced by significant growth in North America.
Champion To Open Store In Chicago
Champion Athleticwear is continuing to expand the company’s retail footprint with the company’s first store in Chicago and the company’s third in the U.S. overall. The store is at 1520 North Milwaukee Avenue.
NFL Experience In Times Square To Close
The Times Square-based NFL Experience—a 40,000-square-foot attraction featuring a 4-D roller-coaster theater—is closing doors on September 30 after being open for just 10 months, according to the New York Post. The project—a joint venture between the NFL and Cirque du Soleil—was not able to meet its financial goals.
Athleta to Introduce Men’s Athleisure Line
Gap Inc. announced the launch of Hill City, a men’s athleisure brand. Hill City is slated to launch mid-October available exclusively at hillcity.com, and pieces from the brand will also be displayed at 50 select Athleta locations.
