SGB Update Sports & Fitness
The Running Event Partners With The Running Industry Association
Two major organizations in the sport of running, The Running Event (TRE) conference and expo and the Running Industry Association (RIA), the nonprofit trade group representing independently owned running retailers and the brands they sell, announced a partnership agreement focused on helping specialty running retailers excel during TRE 2018, to be held Nov. 27-30, 2018, at the Austin (TX) Convention Center.
AlterG Raises $6 Million to Fund Market Development
AlterG, creator of the Anti-Gravity Treadmill technology, announced today that it raised $6 million in a new equity financing from new investors including Sorehsa AG, Leerink Revelation Partners, and Partner Ventures, plus existing investors, including Versant Ventures.
Ralph Sampson Joins SeventySix Capital’s Athlete Venture Group
SeventySix Capital, a sports tech venture capital fund led by former MLB superstar Ryan Howard, announced that NBA legend Ralph Sampson has joined the company’s Athlete Venture Group.
NRF Applauds Trilateral Agreement On Nafta
President and CEO Matthew Shay said in a statement, “We are pleased a deal has been reached that preserves NAFTA’s trilateral framework, which is critical to protecting North American supply chains that support millions of American jobs.”
BSN Sports Acquires Port Jeff Sporting Goods
BSN Sports, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, announced the company has completed the acquisition of Port Jeff Sporting Goods based in Port Jefferson, NY.
New Era Named As Tottenham’s Official Headwear Licensee
The Tottenham Hotspur football club announced a multi-year agreement with headwear brand, New Era.
Moody’s Rates Brunswick Notes Baa2, Review For Downgrade
Moody’s Investors Service assigned a Baa2 rating to Brunswick Corporation’s proposed senior unsecured notes. The ratings remain under review for downgrade.
Puma Appoints Senior Manager Corporate Communications
Puma has reinforced the company’s corporate communications team by appointing Robert-Jan Bartunek as senior manager corporate communications. In this position, Bartunek will report to Puma’s senior head of communications Kerstin Neuber.
Aaron Judge Leads MLB Jersey Sales For Second Straight Season
For the second time in as many seasons in his Major League career, Aaron Judge was the player whose jersey fans most wanted to wear, Major League Baseball announced. Judge was followed by Astros second baseman Jose Altuve, Cubs infielder Javier Baez, Dodgers starting pitcher Clayton Kershaw and Red Sox right fielder Mookie Betts to round out the top five.
Penguins To Support ‘Sports Matter’ With Dick’s Sporting Goods
Pittsburgh Penguins players wore green skate laces at practice on Monday to support the “Sports Matter” program with Dick’s Sporting Goods.
CrossFit Inc. Officially Sanctions Global Fitness Festival Wodapalooza
CrossFit Inc. on Monday announced that Wodapalooza, a global fitness festival and inclusive competition, is joining the roster as the seventh event to be sanctioned by CrossFit.
Schutt Sports Reclaims #1 Spot In Virginia Tech STAR Football Helmet Rating System
Schutt Sports new football helmet, the F7 LTD, has earned a “Five Star” rating and the #1 and best-performing helmet in the Virginia Tech STAR Rating System, displacing a highly touted and publicized helmet from Vicis.
Puma Adds Adriana Lima As Ambassador
Puma announced a long-term partnership with international supermodel Adriana Lima. She will be the new ambassador for the company’s women’s training business and represent the brand in marketing campaigns around the globe.
Athletic Supply/Barcelona SG Acquires Three Team Dealers
Athletic Supply/Barcelona Sporting Goods, owned by Trivest Partners, has acquired three team dealers:Williams’ Sporting Goods (WSG), Cardinal’s Sports Center and Team Sports Inc. (TSO). In April, Trivest Partners recapitalized and merged Athletic Supply, Odessa, TX, and Barcelona Sports, based in Houston.
Decathlon Commits To Renewable Electricity
During last week’s Climate Week in New York City, Decathlon, Europe’s biggest sports retailer, announced that the company will be joining RE100, a global initiative by The Climate Group that unites 144 businesses committed to using renewable electricity to accelerate the shift to a low carbon economy.
