SGB Update Sports & Fitness

Zamst Adds Steven Adams As Ambassador
Zamst, a leader in sports performance and injury prevention, announced the signing of Oklahoma City Thunder’s starting center, Steven Adams.

Nine Of 10 Largest U.S. School Districts Enrolled In USA Football’s Heads Up Program
New York City, Los Angeles and Chicago are among the U.S. public school districts enrolled for coaching education and player safety protocols within USA Football’s nationally endorsed Heads Up Football program this fall.
Tough Mudder Announces Alanic As Official Apparel Partner
Tough Mudder announced a new multi-year partnership with Alanic as the official apparel partner.
The Kevin Love Fund Donates Headspace Meditation + Mindfulness Training To UCLA
The Kevin Love Fund announced that UCLA will be the fund’s first beneficiary through Headspace subscription donations and in-person mental training sessions for all student-athletes and coaches. In total, 850 Headspace annual subscriptions, 700 subscriptions for all student-athletes and 150 subscriptions for coaches, will be shared with Bruin teams.
Dick’s Sporting Goods Expands Use Of First Insight Technology
Dick’s Sporting Goods has expanded the company’s partnership with First Insight, which offers technology aimed at helping retailers and brands make better-informed product development and pricing decisions.

RYU Apparel Prevails In Trademark Dispute With Lululemon
RYU Apparel said the company prevailed in a trademark-infringement lawsuit against Lululemon.

New Balance Signs Sprinter Gabby Thomas
New Balance has signed Harvard sprinter Gabby Thomas to a multi-year endorsement contract. Thomas won the 200m 2018 NCAA Indoor Track and Field Championships and took 2nd in the DI NCAA Outdoor National Track and Field Championships.

PGA Tour Superstore Opens Store In Chicago
PGA Tour Superstore announced the opening of the company’s third store in the Chicago region, serving the Vernon Hills and northern Chicago communities.

Report: Sears Hires Bankruptcy Professionals
Sears Holdings Corporation, the parent of Sears and Kmart, is considering filing for bankruptcy protection as soon as this week as it faces a large debt repayment on Monday, reports The Wall Street Journal. Advisory firm M-III Partners LLC has been hired to prepare the bankruptcy filing, according to the report.
Panelists Announced For IHRSA Women’s Leadership Summit At AB Show
Panelists have been announced for the IHRSA Women’s Leadership Summit, hosted by Athletic Business, on Thursday, November 8, at the Ernest N. Morial Convention Center in New Orleans, LA.
Nearly One in Four Americans Use A Health Club
The International Health, Racquet & Sportsclub Association (IHRSA) released the 2018 Health Club Consumer Report that showed that health club membership reached an all-time high in 2017, attracting 60.9 million members, an increase of 6.3 percent from 2016.

IOC Names Three Cities As Candidates To Host Olympic Winter Games 2026
The International Olympic Committee (IOC) Session on Tuesday invited Calgary (Canada), Milan/Cortina d’Ampezzo (Italy) and Stockholm (Sweden) to become candidate cities for the Olympic Winter Games 2026, on the committee’s final day of meetings in Buenos Aires, Argentina.
Yuba Bikes Responds To Recent Anti-Dumping Tariffs
Yuba Bicycles, maker of both electric and pedal cargo bicycles, has issued a response to the rounds of anti-dumping tariffs issued on August 10 and September 17, resulting in a 25 percent tariff to be applied to electric bikes and a 10 percent tariff to be applied to pedal bikes manufactured in China.

Hydro Flask Segment Outperforms For Helen Of Troy
Helen of Troy reported sales in the company’s Housewares segment, which includes OXO and Hydro Flask, increased 19.4 percent in the second quarter ended August 31, to $137.5 million. The company significantly increased outlook for Houseware’s growth for the year.
DTG2Go Acquires SSI Digital Print Services
Delta Apparel Inc. announced that DTG2Go LLC, the company’s wholly-owned subsidiary, has acquired substantially all of the assets of Silk Screen Ink Ltd. d/b/a SSI Digital Print Services, a leading provider of digital print services, for $12 million.