SGB Update Sports & Fitness
Garmin Collaborates With Fitabase
Garmin International Inc., a unit of Garmin Ltd., announced a collaboration with Fitabase that will enable researchers to access data from Garmin wearables via the Fitabase platform, providing curated data sets ideal for deep analysis.
New Balance Signs High School Basketball Standout
New Balance has signed high school basketball standout Darius Bazley from Cincinnati to an endorsement deal, according to the New York Times.
Piper Jaffray: Vans And Adidas Still Favs With Teens
According to Piper Jaffray’s 36th semi-annual Taking Stock With Teens survey for Fall 2018, the most notable brand gainers in mindshare with teens have been Vans, Adidas, Lululemon and surprisingly, Crocs. Streetwear and 1990s themes were seen accelerating while Nike’s erosion in teen mindshare appears to be bottoming.
Nike Signs First Esports Ambassador
Nike signed the company’s first ever endorsement deal with an esports athlete, Chinese League of Legends player Jian ‘Uzi’ Zihao.
Q4 Sports Signs Marreese Speights
The former member of the Golden State Warriors’ 2015 championship team joins New Orleans Pelicans’ guard E’Twaun Moore, Indiana Pacers’ guard Darren Collison and Detroit Pistons’ guard Langston Galloway as ambassadors and designers of the Los Angeles-based sneaker brand.
Honey Stinger Secures Equity Investment
Honey Stinger, the manufacturer of honey-based nutritional products, announced an equity investment by Factory LLC.
Nike Partners With Google’s Shopping Actions Platform
Nike joined Best Buy and Sephora in becoming the latest retailers to leverage Google Shopping Actions program.
Sears Releases Initial List Of Stores To Close In Bankruptcy Proceedings
Sears Holdings announced the list of the 142 stores it initially plans to close in bankruptcy proceedings. Liquidation sales are expected to begin within two weeks. The closings are on top of 46 store closings announced in August. The company has 687 stores remaining, including Kmart locations. The 142 stores to close include: Kmart Arkansas 2821 […]
Outdoor Voices Opens First Nashville Store
Outdoor Voices has opened the company’s first store in Nashville, TN. The Austin-based women’s fitness apparel brand now has eight stores.
New Product Labeling Database Officially Launched By SFIA And WFSGI
An easy-to-use, extremely detailed database to help sports and fitness companies keep in compliance with national and local laws has been launched by the World Federation of the Sporting Goods Industry (WFSGI), with the support of the Sports & Fitness Industry Association (SFIA).
Manchester United And True Religion Launch Denim Range
Manchester United and luxury denim brand True Religion have collaborated to launch a range of premium club branded denim wear.
Carbon38 Adds Cross Border Commerce
Carbon38, the women’s athleisure brand, has partnered with Flow, a provider of cross border commerce, to create fully branded and localized shopping experiences for Carbon38 customers anywhere in the world.
Hibbett Sports Takes Red Cross Donations During Hurricane Michael Aftermath
Hibbett Sports announced support of the American Red Cross in Hurricane Michael relief efforts by accepting donations at more than 484 Hibbett Sports stores throughout the southeast.
Foot Locker To Introduce House Of Hoops Pop Ups At NBA Arenas
Foot Locker, in partnership with Nike, will be opening mobile House Of Hoops pop-up shops that will periodically open near NBA arenas during the season. The retailer also released “The Hunt” augmented-reality feature on the Foot Locker app that will enable sneaker heads to go on scavenger hunts to find Nike exclusives.
Goat Announces Lakers’ Kyle Kuzma As Brand Ambassador
Goat, the marketplace for sneakers, announced a partnership with the Los Angeles Lakers’ Kyle Kuzma as the company’s first Brand Ambassador. The 2018 All-Rookie First Team select will represent Goat on and off the court throughout the NBA season.
