SGB Update Sports & Fitness

Oiselle And Summit to Soul Form Partnership

Oiselle, the maker of women’s running and athletic apparel based in Seattle, has formed a partnership with Summit to Soul, a DC-based specialty retailer serving women athletes.

Indochino Partners With Boston Red Sox

Indochino, the specialist in custom tailored apparel, announced a partnership with the Boston Red Sox in advance of its second Boston location opening in the Seaport neighborhood.

Nike Extends Contract With BYU

Nike reached an agreement on a new seven-year contract Brigham Young University (BYU). BYU was one of the first universities in the country to join the Nike family by wearing its footwear back in the late 1970s.

Mike Ashley May Drop Sports Direct Roles To Run Debenhams

Sports Direct International PLC said it has requisitioned a general meeting of Debenhams PLC to remove most of the department store chain’s directors and install Sports Direct’s founder and CEO, Mike Ashley, to lead the company. If appointed, Ashley will step down from his current roles as a director and CEO of Sports Direct.

Nike To Sign Female Soccer Star From Australia

Nike is set to sign Sam Kerr, the standout Australian female soccer player, to an endorsement contract of more than AUS$1 million a year. The 25-year-old will become the primary athlete Nike uses in their marketing in Australia, according to the Sydney Morning Herald.

Easton Partners With College Fastpitch Teams

Easton announced its partnerships with over 96 college fastpitch programs across the country, including 59 Division I NCAA and 5 programs in the pre-season top 25 rankings. Since 1969, Easton has been committed to supporting college softball. Easton is excited to be building upon its existing relationships and continuing to add more elite programs to […]

Puma Golf Expands Relationship With Arnold Palmer

Puma Golf and Arnold Palmer Enterprises announced a multi-year partnership to design, develop and distribute co-branded apparel, footwear and accessories, that will honor the legendary golfer’s legacy for years to come.

Fitbit Partners To Reduce Risk Of Type 2 Diabetes

Fitbit and Solera Health, an integrated benefit network, announced they have expanded their partnership to reduce the risk of type 2 diabetes by using the Fitbit platform through Solera Health’s model to encourage positive behavior changes, such as increased physical activity and weight loss.

Three Sentenced In College Basketball Recruiting Scandal

Former Adidas executive James Gatto was sentenced to nine months in prison Tuesday for his role in the widespread college basketball recruiting scandal that has tainted two dozen schools. Co-defendants Merl Code, an Adidas consultant, and basketball middleman Christian Dawkins, each received six months.

BSN Sports Acquires H&L Sporting Goods

BSN Sports, a division of Varsity Brands, announced that it has finalized the acquisition of H&L Sporting Goods, Inc. (“H&L”), based in Everett, WA. H&L has been serving team sports customers in the Seattle Metro area since 1940.