Blink Fitness Covers Gym Mirrors to Promote Feeling Good V. Looking Good
Blink Fitness began a month-long program in which the mirrors in each club will be covered, prompting members to think about how exercise makes them feel versus how it makes them look.
Earth Brand Shoes Partners with CenterStone
CenterStone Technologies, the provider of B2B wholesale e-commerce platform for consumer brands in the footwear and apparel industries, announced that Earth Shoes.
Ecore Innovates Weight Room Tile to Absorb Sound and Impact
Ecore, a company that transforms reclaimed waste into surfacing for sports and fitness use, launched its Everlast SmashTile- a performance rubber tile designed for weight rooms.
Leki Signs on as GoPro Mountain Games Official Camp Chair Provider
Leki, a leading manufacturer of skiing, trekking and nordic walking poles and gloves, and most recently folding chairs and tables, has signed on as the Official Camp Chair Provider of the 2016 GoPro Mountain Games.
New Era and Fila Supports Ghostbusters Collection
New Era and Fila are among the brands collaborating with Nas, the hip-hop icon and entrepreneur, on a Nas x Ghostbusters, a new Ghostbusters fashion collection.
Birkenstock USA Hires Scott Radcliffe to Lead Americas Marketing
Birkenstock USA announced the addition of Scott Radcliffe as vice president of marketing, Americas.
PGA Tour Superstore Opens First Minnesota Store
PGA Tour Superstore is opening a store in Minnetonka, MN on June 11.

Kurt Ainsworth, SGB 40 Under 40 Class of 2016
Throughout the next few weeks, SGB will be highlighting our 2016 40 Under 40 Award Honorees. While the tendency of this recognition might be to say that these are “tomorrow’s leaders,” the reality is that they are already there. These are the names and faces, recognized by their peers, that lead, inspire and make a difference for the active […]
Under Armour Announces Class C Stock Settlement
Under Armour Inc. announced that its board of directors has approved the payment of a $59 million dividend to holders of the company’s Class C non-voting common stock.
PacSun Releases April Results
Pacific Sunwear of California Inc. lost $13.8 million on net sales of $45.7 million in April, but generated net operating cash flow of $32.3 million in April, according to a monthly financial report filed in U.S. Bankruptcy Court.
World Federation of Sporting Goods and Olympic Committee Strengthen Relationship
A Memorandum of Cooperation was signed between the International Olympic Committee and the World Federation of the Sporting Goods Industry at the Olympic Museum in Lausanne.
Beachbody Retains OutsidePR for Performance Line Publicity
Beachbody, LLC has retained OutsidePR as its agency to supply publicity and event marketing support for the Beachbody Performance line throughout 2016.
Outdoor Tech Founder and CEO Departs
Outdoor Tech Founder and CEO Caro Krissman sold his shares to the brands lead investor and has departed the brand.

Lamo Sheepskin, Inc. Changes CEO
Lamo Sheepskin, Inc. appointed Mark Etzbach as its new CEO to succeed Jerry Breig. Brieg will continue to serve Lamo as vice president of international business development.
Thule Implements Locallly Product Locator
Thule has incorporated the Locally product locator into Thule.com to help guide U.S. consumers through their purchase at a local authorized Thule retailer.