SGB Update Outdoor

The Solace Of Winter Running
As camaraderie and warmth beckon from the fitness studio, we hit the snow running and remember the reasons to be a tribe of one.
Rocky Brands Appoints Mike Brooks As CEO
Brooks previously served as chief executive officer of the company from August 1991 to July 2011 before being named interim chief executive officer on September 8.

VF Corp. Makes Commitment To Gender Parity
VF Corporation, in partnership with the Paradigm for Parity coalition, has made a commitment to achieving gender parity throughout its corporate leadership structure by 2030.
POC Names New CEO
Jonas Sjögren will take over as CEO of the ski and cycling helmet, eyewear, body armor and apparel manufacturer early next year.
Wintry Weather Expected To Boost Weekend Sales
While the cold and snow will continue to drive seasonal merchandise into shoppers’ baskets, disruptions to store traffic and travel are anticipated to start the weekend, according to Planalytics.
David Pruitt Out At Performance Bicycle
David Pruitt, Performance Bicycle’s CEO since 2011, stepped down last month following the company’s August sale to Advanced Sports International (ASI).

RECALL: Trek Bicycle Bontrager Flare RT And Ion 700 RT Lights
The lights may function intermittently when paired with a remote transmitter.
Microban Wins Aegis Trademark Battle
The provider of antimicrobial technology and odor control solutions won a judgment and damages from Shanghai’s Greenchem Fine Chemicals Ltd., for fraudulent use of its Aegis Environmental Management Inc. trademarks.

K2 Skis Hires Former Atomic, Salomon Talent For Retail Marketing Role
K2 Skis welcomed Andrew Tiner to the company as new retail marketing specialist.

Troy Lee Designs Lands Investment, Names New CEO
Cycle Gear’s Dave Bertram will step into the CEO role at the motorcycling and mountain biking gear and apparel company following an investment from private investment firm Spanos Barber Jesse & Co.

Deanne Buck’s Top 5 Rules Of Success
Camber Outdoors Executive Director on how to make each day count.

Study: Travel To Ski Destinations On The Rise
A new study by Airlines Reporting Corp. (ARC) charts that air ticket purchases made through U.S. travel agencies for flights to ski destinations are on the rise.
Vasque Appoints International Sales Manager
Joel Lee, who brings more than 14 years of experience at Black Diamond Equipment, will head up leadership of the company’s international distributors and Canadian representatives.
Mountain Equipment Names California, Arizona and Nevada Sales Rep
Alpine Sports Company has worked with outdoor brands such as The North Face and Mountain Hardware.

Hi-Tec Licensed To Carolina Footwear For North America
The master agreement with Carolina Footwear grants the rights to manufacture and sell Hi-Tec and Magnum-branded footwear for men, women and kids, along with additional products in the adult outdoor and active footwear categories.