SGB Update Footwear

Rocky Brands’ Q3 Profits Benefit from Higher Margins, Growth at Xtratuf

Rocky Brands, Inc. reported earnings on an adjusted basis grew 33.4 percent in the third quarter, boosted by healthy full-price selling, pricing actions and a 7 percent revenue gain. Revenue gains were led by Xtratuf, but solid performances were also seen by its other work and outdoor brands, including Georgia Boot, The Original Muck Boot Company and Rocky.

ISPO Munich Moving to Amsterdam

The ISPO sporting goods and outdoor trade fair, which has been held in Munich for more than 50 years, will be held in Amsterdam in 2026, leaving its home in Munich, the show’s organizer, Messe München, announced. Situated in a globally connected hub and home to leading brand headquarters, Amsterdam is expected to strengthen ties with the North American market.

VF Corp.’s Q2 Flies Past Guidance, Q3 Guidance Disappoints

VF Corp.’s earnings declined 13 percent on an adjusted basis in its fiscal second quarter ended September 27 but were well ahead of company guidance. Sales were down 2 percent on a currency-neutral basis, but also topped guidance, with The North Face and Timberland both gaining 4 percent. Vans declined 11 percent on a currency-neutral basis but improved sequentially. Guidance given for the third quarter came in below analyst estimates. 

Amazon Plans To Cut 14,000 Corporate Jobs

Amazon plans to lay off as many as 30,000 employees across several divisions, nearly 10 percent of its corporate workforce, in its largest round of layoffs to date.

Poshmark Appoints First Chief Product Officer

The fashion marketplace for new and used fashion, appointed Heather Friedland as its first chief product officer. With more than 20 years of product leadership experience, Friedland most recently served as chief product officer at Ancestry

Puma Appoints Maria Valdes as Chief Brand Officer; Reorganizes Marketing Functions

Effective immediately, Puma has reorganized its brand marketing with a new structure that includes product creation, innovation, go-to-market, and brand marketing, “to enable stronger, more consistent storytelling for its products.” As a result, Maria Valdes, previously Puma’s chief product officer, was named chief brand officer, overseeing the new organization at the management board level.

Target Eliminating 1,800 Corporate Jobs

Target reported it will eliminate about 1,800 positions, or about 8 percent of its corporate workforce, to “streamline decision-making and accelerate initiatives under its turnaround plan.”

Tractor Supply’s Q3 Comps Climb 3.9 Percent

Tractor Supply Company reported earnings grew 7.4 percent in the third quarter ended September 27, 2025, as same-store sales advanced 3.9 percent. Third quarter EPS of $0.49 was $0.01 better than the analyst estimate of $0.48.

Puma Appoints VP of Global Retail

Puma has appointed industry veteran Ronald Reijmers as vice president of Global Retail, effective November 1. The company is also splitting its direct-to-consumer business into two dedicated focus areas: Global Retail and Global E-Commerce. New leadership will be announced in the coming weeks.

Salomon Opens First California Store

Salomon has expanded to the West Coast with the opening of its first California store in West Hollywood — its fourth U.S. location, at 8620 Melrose Avenue.