SGB Update Apparel
New Balance Signs High School Basketball Standout
New Balance has signed high school basketball standout Darius Bazley from Cincinnati to an endorsement deal, according to the New York Times.

Piper Jaffray: Vans And Adidas Still Favs With Teens
According to Piper Jaffray’s 36th semi-annual Taking Stock With Teens survey for Fall 2018, the most notable brand gainers in mindshare with teens have been Vans, Adidas, Lululemon and surprisingly, Crocs. Streetwear and 1990s themes were seen accelerating while Nike’s erosion in teen mindshare appears to be bottoming.

Nike Signs First Esports Ambassador
Nike signed the company’s first ever endorsement deal with an esports athlete, Chinese League of Legends player Jian ‘Uzi’ Zihao.
Nike Partners With Google’s Shopping Actions Platform
Nike joined Best Buy and Sephora in becoming the latest retailers to leverage Google Shopping Actions program.

Sears Releases Initial List Of Stores To Close In Bankruptcy Proceedings
Sears Holdings announced the list of the 142 stores it initially plans to close in bankruptcy proceedings. Liquidation sales are expected to begin within two weeks. The closings are on top of 46 store closings announced in August. The company has 687 stores remaining, including Kmart locations. The 142 stores to close include: Kmart Arkansas 2821 […]
Von Maur Plans Seventh Store In Illinois
Von Maur Department Store announced plans to open a 130,000-square-foot store at Orland Square in Orland Park, IL. Scheduled to open fall 2019, the store will be the company’s seventh location in Illinois.
Holden Outerwear Partners With Backbone Media
Holden, the California-based outerwear company founded by snowboard legend Mikey LeBlanc and designer Scott Zergebel, announced the company is teaming up with Backbone Media to drive the company’s public relations.
Outdoor Voices Opens First Nashville Store
Outdoor Voices has opened the company’s first store in Nashville, TN. The Austin-based women’s fitness apparel brand now has eight stores.
Manchester United And True Religion Launch Denim Range
Manchester United and luxury denim brand True Religion have collaborated to launch a range of premium club branded denim wear.
Carbon38 Adds Cross Border Commerce
Carbon38, the women’s athleisure brand, has partnered with Flow, a provider of cross border commerce, to create fully branded and localized shopping experiences for Carbon38 customers anywhere in the world.
Hibbett Sports Takes Red Cross Donations During Hurricane Michael Aftermath
Hibbett Sports announced support of the American Red Cross in Hurricane Michael relief efforts by accepting donations at more than 484 Hibbett Sports stores throughout the southeast.

Foot Locker To Introduce House Of Hoops Pop Ups At NBA Arenas
Foot Locker, in partnership with Nike, will be opening mobile House Of Hoops pop-up shops that will periodically open near NBA arenas during the season. The retailer also released “The Hunt” augmented-reality feature on the Foot Locker app that will enable sneaker heads to go on scavenger hunts to find Nike exclusives.
Goat Announces Lakers’ Kyle Kuzma As Brand Ambassador
Goat, the marketplace for sneakers, announced a partnership with the Los Angeles Lakers’ Kyle Kuzma as the company’s first Brand Ambassador. The 2018 All-Rookie First Team select will represent Goat on and off the court throughout the NBA season.
Puma Signs DeMarcus Cousins
Puma has officially signed DeMarcus Cousins of the Golden State Warriors after Nike declined to exercise the company’s match rights according to ESPN.
Perry Ellis Shareholders Approve Proposed Transaction With George Feldenkreis
Perry Ellis International Inc. announced that based on the vote tally from the Special Meeting held Thursday, Perry Ellis shareholders have approved the proposed transaction with George Feldenkreis in which Perry Ellis will become a private company through a $437 million transaction.