SGB Update Apparel

Piper Jaffray: Vans And Adidas Still Favs With Teens

According to Piper Jaffray’s 36th semi-annual Taking Stock With Teens survey for Fall 2018, the most notable brand gainers in mindshare with teens have been Vans, Adidas, Lululemon and surprisingly, Crocs. Streetwear and 1990s themes were seen accelerating while Nike’s erosion in teen mindshare appears to be bottoming.

Nike Signs First Esports Ambassador

Nike signed the company’s first ever endorsement deal with an esports athlete, Chinese League of Legends player Jian ‘Uzi’ Zihao.

Sears Releases Initial List Of Stores To Close In Bankruptcy Proceedings

Sears Holdings announced the list of the 142 stores it initially plans to close in bankruptcy proceedings. Liquidation sales are expected to begin within two weeks. The closings are on top of 46 store closings announced in August. The company has 687 stores remaining, including Kmart locations. The 142 stores to close include: Kmart Arkansas 2821 […]

Von Maur Plans Seventh Store In Illinois

Von Maur Department Store announced plans to open a 130,000-square-foot store at Orland Square in Orland Park, IL. Scheduled to open fall 2019, the store will be the company’s seventh location in Illinois.

Holden Outerwear Partners With Backbone Media

Holden, the California-based outerwear company founded by snowboard legend Mikey LeBlanc and designer Scott Zergebel, announced the company is teaming up with Backbone Media to drive the company’s public relations.

Carbon38 Adds Cross Border Commerce

Carbon38, the women’s athleisure brand, has partnered with Flow, a provider of cross border commerce, to create fully branded and localized shopping experiences for Carbon38 customers anywhere in the world.

Foot Locker To Introduce House Of Hoops Pop Ups At NBA Arenas

Foot Locker, in partnership with Nike, will be opening mobile House Of Hoops pop-up shops that will periodically open near NBA arenas during the season. The retailer also released “The Hunt” augmented-reality feature on the Foot Locker app that will enable sneaker heads to go on scavenger hunts to find Nike exclusives.

Goat Announces Lakers’ Kyle Kuzma As Brand Ambassador

Goat, the marketplace for sneakers, announced a partnership with the Los Angeles Lakers’ Kyle Kuzma as the company’s first Brand Ambassador. The 2018 All-Rookie First Team select will represent Goat on and off the court throughout the NBA season.

Puma Signs DeMarcus Cousins

Puma has officially signed DeMarcus Cousins of the Golden State Warriors after Nike declined to exercise the company’s match rights according to ESPN.