United By Blue, (UBB), the sustainable outdoor apparel and lifestyle brand, announced the company’s first nationwide cleanup road trip to establish community partnerships between specialty retailers, conservation or municipal partners and volunteers. From June to August, United By Blue will co-host 21 cleanups across the U.S. with retail partners and volunteers. By the end of 2018, the brand will have cleaned up waterways in all 50 states.

The Bluemovement Road Trip will be focusing on three primary campaigns centered around 1) The Community: Join The Movement, 2) The Water: Protect Where You Play and 3) The Individual: What Moves You.

“These recurring themes have shaped what our cleanups program is today. In the past eight years of cleanups we have witnessed the power that our community of volunteers wields, especially when the health of their local waterway is at risk.” — Kelly Offner, UBB’s head of cleanups.

Goals of the Bluemovement road trip include:

  • Increase outdoor participation and engagement with UBB’s retailers and local volunteers
  • Facilitate 21 waterway cleanups in as many states
  • Seed feelings of responsibility and personal stake in the environment
  • Embolden retail stores to host similar events with local stakeholders, partners and volunteers

Earlier this month, the UBB cleanups team sorted through nearly 60 applications and welcomed two team members to join the road crew. They are currently training in Philadelphia and learning the ins and outs of UBB’s cleanups program. In addition to driving 7,500 miles and facilitating 21 waterway cleanups, the road crew will be sharing stories of conservation and creating and strengthening relationships with communities across the country.

“I’m delighted to welcome Kelly [Hilovsky] and Jeff [Butler] to the team as our Bluemovement road crew members,” Offner said. “Kelly and Jeff are taking a break in their careers as technologists and public health advocates to join our team on this cleanup adventure.”

The Bluemovement road trip can be followed online at unitedbyblue.com/bluemovement, on social media @unitedbyblue or on the road by searching for their Bluemovement branded van.

In 2018, United By Blue will have picked up half a million pounds of trash to bring their eight-year total to over 1.5 million pounds. Upon completion of their 2018 cleanup season, they will have performed a waterway cleanup in all 50 states. To date, they have worked with over 10,000 volunteers, facilitated 200+ cleanups and cleaned up 1,073,905 pounds of trash.