Uneekor, the manufacturer of golf simulator technologies, made several key appointments to lead the brand’s entry into the UK, Ireland, and the broader European market.
Products are available now through a network of authorized resellers across the UK and Europe, including Golf Bays UK, Golf Swing Systems, Golf Sim Rooms, and Urban Golf for UK customers, and Golf Balls.AT for customers across Europe. Uneekor was founded in South Korea before establishing in the U.S., with headquarters in Irvine, CA.
The new hires include Stuart Archibald, shown top right, as the EMEA director of sales. After a decade of competitive play as a tour professional across various tours, Archibald brings twenty years of experience in the golf industry, with expertise in the golf technology sector, including Foresight Sports.
“Having spent my career in and around the tour and working with some of the best players and coaches in the world, I’ve seen firsthand how the right technology changes the way golfers develop throughout all levels of the game. Joining Uneekor at this stage of their European growth is an opportunity I couldn’t pass up,” said Archibald.
Mark Stevens, shown left, joins Uneekor as UK & Ireland Director of Sales, bringing more than nine years of experience in sports technology sales, including roles at Garmin. His background spans business development, strategic partnerships, and the launch of golf performance solutions, including wearable technology, laser devices, and simulator systems across the UK and Ireland.
“I’ve spent nearly a decade helping golfers across the UK and Ireland access better technology, and Uneekor represents the most complete solution I’ve seen at any level. Whether someone plays competitively or just wants to enjoy the game more, there’s something here for them,” said Stevens.
Charlie Brazil, shown bottom right, joins Uneekor as supply chain manager for EMEA, bringing more than eight years of experience in golf manufacturing and technology. He spent the majority of his career with PXG, where he played a central role in establishing and scaling the company’s UK and European production facility and distribution network.
“Europe is a huge opportunity for Uneekor, but sustainable growth only happenswhen the operational side is built to support it from day one,” said Brazil. “We’re putting the right partnerships and infrastructure in place now so customers across the region can expect the same level of speed, service, and reliability Uneekor is known for as demand continues to grow.”
James Murphy, Uneekor’s global marketing director and a UK resident, will work closely alongside the new European team as the brand establishes its presence in the market.
“This is a major milestone for Uneekor. We’ve spent years developing technology we believe sets a new standard for the category, and we’re excited to expand our reach and bring that experience to golfers across Europe,” said Murphy. “This launch marks the next chapter in our global growth.”
“Entering a new market successfully comes down to having the right people. Between Stuart’s background at tour level and Mark’s track record launching performance technology across the UK and Ireland, and Charlie’s success of scaling operations across the UK, we have a team of people who already know this market and have the right relationships to accelerate our growth. That’s the best possible starting point,” said Scott Gaines, global head of sales, Uneekor.
Images courtesy Uneekor
