Under Armour and the MLB Orioles announced a new multi-year partnership featuring marketing at Camden Yards, home of the Orioles, and a military appreciation component.
“Baltimore is our home, and for Under Armour, it is important that we show up for the community in our backyard,” said Tyler Rutstein, Under Armour SVP of Global Brand and Americas Marketing. “This partnership with the Orioles embodies that shared commitment to the city by creating exceptional sports experiences for fans and also honoring local military members and their families.”
Beginning with the 2026 MLB season, partnership marketing messaging will appear on the back of a new scoreboard facing Eutaw Street, featuring Under Armour ambassador and Orioles infielder Gunnar Henderson.
“There’s something especially meaningful about two Baltimore-based organizations joining forces to support our community,” shared Don Rovak, Orioles chief revenue officer. “This partnership between the Orioles and Under Armour reflects a powerful synergy that will deliver lasting benefits for years to come.”
As part of both organizations’ commitment to military service members and veterans, Under Armour will support Sunday Salute at Sunday home games. Fans will be invited to nominate military families deserving of recognition. For each Sunday home game, a selected family will receive tickets and participate in pregame ceremonies, including throwing the first pitch. Under Armour and the Orioles Charitable Foundation will also each donate to a military organization of the family’s choosing.
Image courtesy Camden Yards
