Under Armour reached an agreement to become the official apparel sponsor of 4Aces GC, one of the golf clubs competing in the LIV Golf League.
Led by two-time major champion Dustin Johnson and Masters champion Patrick Reed, alongside Thomas Pieters and Thomas Detry, 4Aces GC will debut with Under Armour gear during LIV Golf’s opening season, February 4, at Riyadh Golf Club.
“At Under Armour, everything starts with helping athletes perform at their very best,” said Sean Eggert, SVP of Global Sports Marketing at Under Armour. “We have a long history of outfitting some of the best players in golf and winning alongside them, so partnering with the 4Aces, led by proven major champions, felt like a natural fit. These guys compete at the highest level, where precision and confidence matter on every shot.”
“This partnership between the 4Aces and Under Armour reflects the strength, visibility and competitive credibility the 4Aces have built as one of LIV Golf’s elite teams within the world’s golf league,” said Chris Heck, LIV Golf president of Business Operations. “Leading performance brands are choosing to align with dynamic teams like the 4Aces, underscoring their place within the global golf ecosystem, the passion of their fan base and the world-class standard of competition they represent. Under Armour is a global leader in performance apparel, built to serve the needs of premier athletes with the competitive edge and intensity that define the 4Aces.”
As part of the official team kits, the 4Aces will wear Under Armour’s Drive Pro Clone shoes and its ArmourDry Polo, with select pieces from the brand’s golf lineup. Both products are set to launch in early February.
Under Armour’s golf presence includes endorsement deals with three-time major champion Jordan Spieth, as well as Rasmus Neergaard-Petersen, Christo Lamprecht and Kieron van Wyk.
Image courtesy LIV Golf League
