Under Armour, Inc. has selected Driftwood Media, Inc. to assist with its media relations and communications efforts. Driftwood Media will work directly with Under Armour's Hunt, Fish, and Tactical divisions.
“We are excited to be working with Eddie Stevenson and Driftwood Media”, said Kip Fulks, Executive Vice President of Product, Under Armour. “We understand and appreciate the vital role of our outdoor media and we will rely on Driftwood to help us maintain constant communication of the UA Outdoor Brands.”
Eddie Stevenson, President of Driftwood Media, Inc. said, “Under Amour's commitment to quality and innovation is unequaled in the performance apparel industry and their products have gained the respect of our nation's defenders, athletes and sportsmen alike. I am thrilled to represent such an icon within the industry.”
