The Baltimore Ravens and Under Armour announced a 10-year extension of their longstanding partnership. The partnership includes new exclusive Ravens x Under Armour product collection, hospitality naming rights, and continued investments in youth football initiatives and the Under Armour Performance Center.
Under Armour is headquartered in Baltimore.
As part of the partnership, fans this season at M&T Bank Stadium will be able to shop the Ravens x Under Armour collection exclusively sold at the M&T Bank Stadium Flock Shop. This collection will include four product drops throughout the season, featuring men’s and women’s apparel including T-shirts, sweatshirts, jackets and seasonal styles.
Additionally, Under Armour will secure the naming rights to The Landing, M&T Bank Stadium’s new pregame hospitality space and continue to hold naming rights to the Under Armour Performance Center, the Ravens’ training facility in Owings Mills, MD, known as “The Castle.”
The Ravens and Under Armour will also continue to collaboratively invest in youth and high school football, partly in support of Maryland sanctioning girls flag football as a varsity high school sport in 2026. The partnership will also support youth football grants, high school uniform and equipment donations, 7-on-7 camps and tournaments, and the Ravens’ “Play Like a Raven” Clinic.
“We’re proud to continue our partnership with Under Armour, a brand that shares our Baltimore roots and our commitment to excellence,” Ravens Senior Vice President and Chief Sales Officer Kevin Rochlitz stated. “Through this extension, Ravens fans will see new and exciting touchpoints across M&T Bank Stadium, from exclusive merchandise at the Flock Shop to enhanced hospitality experiences at the Under Armour Landing. Beyond gameday, this partnership will continue to invest in youth football and create meaningful opportunities for young athletes across our community.”
“Under Armour and the Ravens share deep roots in Baltimore, and this 10-year extension marks a meaningful milestone in how we continue to show up for our city,” said Trey Evans, Under Armour director of Americas team sports marketing. “Together, we look forward to bringing new experiences to Ravens fans and continuing to grow the game for young athletes.”
Image courtesy Under Armour
