Under Armour extended its sponsorship of the Austria Ski Team as its official apparel supplier for an additional two years, until May 31, 2017. The brand has partnered with the team for the past four years.
The brand strengthens its role as the official sponsor of the OESV/Austria Ski Team to now include performance training gear (apparel, equipment, compression and recovery apparel), as well as running and training footwear.
Under Armour is proud to exclusively partner with one of the biggest sport federations of Austria, along with numerous popular athletes. By signing a separate deal, Under Armour can feature some of the federation athletes for brand campaigns and events.
Under Armour is looking forward to working with Marcel Hirscher. With only 26 years of age, Marcel Hirscher is a four-time winner of the overall world cup. Alongside Lindsey Vonn he will be the face of the Under Armour winter sports category.
“I am super excited to be a part of the Under Armour team. I really like the brand and the products work great. I'm looking forward to our upcoming projects”, said Hirscher.
Under Armour also signed Julia Dujmovits, current Olympic gold medalist in the Ladies Snowboard Parallel Slalom.
Furthermore there is the opportunity to sign additional athletes for exclusive Under Armour campaigns.
“Four years of partnering with Under Armour made us confident to not only extend, but strengthen our agreement. Under Armour, as a young global brand, suits perfectly to our world-class roster, including Marcel Hirscher. We are sure that this cooperation will help the OESV, our athletes and Under Armour to gain more brand awareness in Austria, as well as internationally,” said Peter Schröcksnadel, president of the Austria Ski Federation OESV.
