Unrivaled Sports, the company that delivers youth sports experiences, entered a partnership with Under Armour and Dick’s Sporting Goods.
“These strategic partnerships and sponsorship models are incredibly meaningful as we strive to change the world of youth sports — by creating inspiring, inclusive, and memory-making experiences for young athletes everywhere, for boys and girls, across multiple sports, and across the country,” said Andy Campion, CEO and chairman of Unrivaled Sports.
Unrivaled Sports, Under Armour and Dick’s will collaborate on a series of integrated, experiential activations for participants and fans, with broader initiatives to follow. Initial tentpole efforts are tied to Ripken Nationals, a 12U baseball national championship tournament in its inaugural year, where athletes will see big league experiences, including:
- Content series from Under Armour celebrating the MVPs of Ripken Nationals and highlighting plays each day of the Ripken Nationals Championship
- Dick’s Sporting Goods Post-Game Press Conference social content series spotlighting youth athletes and coaches as they share live reactions to the tournament’s pivotal moments.
Additionally, Under Armour is now the exclusive performance apparel partner of Ripken Nationals and the Ripken Nationals Championship. All youth athletes playing the Ripken Nationals Championship and all marquee Unrivaled Baseball events will be outfitted with Under Armour apparel.
Under Armour is also the official performance apparel partner for Unrivaled Flag events, including the Youth Flag Football World Championships and the High School Girls National Flag Football Competition, which features 5on5 and 7on7 tournaments, round robin games, playoffs, and championships.
“Under Armour is proud to partner with Unrivaled Sports,” said Craig Cummings, Under Armour’s VP, Team Division. “Unrivaled showcases a level of excellence in youth sport, and Under Armour’s committed to helping drive innovation and performance by delivering the best product and experiences for young athletes at Unrivaled tournaments and events.”
In addition to the athlete-focused moments, Dick’s will serve as the Presenting-Level Sponsor of Ripken Nationals and the Ripken Nationals Championship and deliver a premium brand presence throughout the tournament. GameChanger will also provide livestream coverage tied to marquee moments, including Ripken Nationals qualifiers and the Ripken Nationals Championship at Cooperstown All-Star Village.
“Supporting youth sports is central to who we are at Dick’s,” said Mark Rooks, VP of Creative, Sponsorship and Entertainment. “This partnership with Unrivaled Sports allows us to show up for young athletes in new ways by elevating their tournament experience, celebrating their achievements and creating moments that mirror the biggest stages in sport. By investing in these moments, we’re helping empower the next generation of athletes and reinforcing our commitment to the future of the game.”
Image courtesy Unrivaled Sports
