Under Armour announced Terdema L. Ussery II will come on as president, global sports categories, effective September 14. The former president and CEO of the Dallas Mavericks will be responsible for spearheading category management across all key brand and business units around the world to drive authenticity and connectivity with consumers.
“Terdema is a highly respected leader with an extraordinary reputation and track record of success,” said Kevin Plank, CEO and founder of Under Armour. “Under Armour is a global growth company and with the addition of Terdema to our team we have one of the best in the business helping to drive the brand forward.”
Prior to joining Under Armour, Ussery served as the President and CEO of the Dallas Mavericks for the past 18 years. Under his direction, the Mavericks have more than tripled their revenue and exponentially increased their media and digital footprint by establishing new and expanding existing media partnerships across multiple platforms.
“Kevin is an exceptional visionary in the sports performance and innovation space, and the accomplishments of the entire UA team are nothing short of extraordinary,” said Ussery. “They are collectively an incredibly talented and passionate group who wake up in the morning and go to bed at night trying to figure out how to make the lives of athletes better through great product innovation and design. I am excited to join the team and assist in pushing the UA mission forward in whatever way I can. The best of Under Armour is yet to come!”
Previously, Ussery held the position of President of Nike Sports Management, overseeing the marketing, advertising and branding of the company's most elite athletes and securing notable brand partnerships.
Ussery will be based out of the company's headquarters in Baltimore, MD.
