Under Armour appointed Jillian Gorman as head of digital experience for the Americas.
Formerly, Gorman was head of Customer Experience Strategy (CXO) at Samsung Electronics from April 2024 to December 2025. From 2018 to April 2024, she worked at Target, including serving as head of Digital Merchandising and Omnichannel Strategy, Women’s Fashion and Strategic Partnerships. She also worked in similar capacities for Total Wine & More, Logic & Grace and The Martin Agency.
Gorman announced her hire in a LinkedIn post, stating, “Thrilled to enter the intoxicating world of sports, joining a best-in-class team at the global powerhouse that is Under Armour.
“I have long admired UA for their commitment to our country, community and the future of our youth. Kevin Plank’s vision to deliver first to market product innovation in service of the athlete has impacted countless individuals, and I am proud to lead the bold acceleration of the digital experience into this next chapter of our story.”
Image courtesy Under Armour
