The UK Golf Course Owners Association (UKGCOA) has released its first Golf Facility Benchmarking Report, which shows member clubs saw a dramatic rise in rounds played throughout 2011.
The report – conducted by Sports Marketing Surveys Inc – shows that UKGCOA members have seen a 20 percent increase in rounds played compared with the national average of just 8 percent.
John Bushell, Sports Marketing Surveys Inc Chief Executive, said: “Last year saw the country have one of the best golf seasons for many years – due to an early spring and late autumn – and also 2010 did see snow in January and December close venues.
“However, UKGCOA members outperformed the national average and the growth in rounds played translated into an increase in green fee revenues of just over 8 percent at UKGCOA venues – and so average yield is down.
“Positively, the growth rounds played by members, corporate, visitors and guests resulted in food and beverage sales increasing by just over 10 percent on average.”
