Ugg for Men, a division of Deckers Brands, launched Neumel Velvet, which will be sold exclusively at Footaction later this month. The style debuted at a private event in New York City where Ugg brand ambassador and Grammy-nominated artist Vic Mensa shared his inspiration behind the campaign with Hot 97 DJ Ebro Darden, followed by a live performance.

“When Ugg reached out to me I thought it was something fresh and something out of left field that I can reimagine into my own style,” said Vic Mensa.

The Neumel has been updated with a black velvet upper and patent leather trim. The chukka features a low-profile sole and wool lining.

Photo courtesy Deckers Brands