UVEX Sports, Inc. has hired Jed Rockwell as product manager for Holmenkol and race director for UVEX. In his new position, Rockwell will be responsible for marketing Holmenkol in the United States and will manage the UVEX racing program.

Rockwell was most recently employed by K2 in race services and development. He brings knowledge of the ski industry from the sales and marketing side as well as the technical side.

“Jed is uniquely qualified for this position which requires both technical expertise and sales management experience,” said Carl Helmetag, president, UVEX Sports, Inc. “We are excited to be bringing him aboard as we prepare for a record sales year.”