iCapital has entered into a sponsorship agreement with U.S. Ski & Snowboard, the national governing body of Olympic and Paralympic ski and snowboard sports in the United States.

The investment firm said in a media release that “it is expanding its presence in winter sports through the new sponsorship with U.S. Ski & Snowboard, which builds on its golf ambassador program and individual support for international alpine ski racing athletes.” This program reportedly marks the company’s first collaboration with teams.

As part of the agreement, iCapital’s name will appear on uniforms and be activated across digital and hospitality.

“As part of iCapital’s broader sports ambassador program, we’re proud to sponsor the teams and athletes representing U.S. Ski & Snowboard,” said Lawrence Calcano, chairman and CEO of iCapital. “We connect the global alternative investment ecosystem through intuitive technology and data-driven solutions. This sponsorship reflects that same spirit, creating new opportunities to engage audiences across continents and cultures. As these remarkable athletes compete on the world stage, we’re proud to stand beside them, showing how purposeful connection drives success in both sport and investing.”

U.S. Ski & Snowboard, founded in 1905 and based in Park City, UT, represents nearly 240 elite skiers and snowboarders. Athletes compete on 10 teams: the Stifel U.S. Ski Team (alpine, cross country, freestyle moguls, freestyle aerials, freeski, Nordic combined, Para alpine, and ski jumping), the Toyota U.S. Para Snowboard Team, and the Hydro Flask U.S. Snowboard Team.

“We’re delighted to welcome iCapital as a sponsor of our teams,” said Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard. “Their commitment to innovation and excellence reflects the same qualities that define our athletes and programs. This sponsorship complements our transformative title partnership with Stifel.”

New York-based iCapital has $999.7 billion of assets serviced globally on its platform. This includes $272.1 billion in alternative platform assets, $214.9 billion in structured investments and annuities outstanding, and $512.7 billion in client assets reported on. The company serves over 3,000 wealth management firms and 118,000 active financial professionals.

The firm operates globally with 16 offices. Major hubs include Zurich, London, Hong Kong, Singapore, Tokyo, and Toronto. It also has an R&D center in Lisbon.

Image courtesy U.S. Ski & Snowboard