Eddie Bauer, announced that Timothy McLaughlin will join the company as senior vice president, chief financial officer and that Shelley Milano has been named senior vice president, general counsel and secretary of the company.

As CFO, Mr. McLaughlin, 48, will be responsible for financial planning, analysis and oversight of the company's investor relations and compliance activities. Most recently, he served as vice president and corporate controller at AT&T Wireless Services, Inc. Prior to AT&T, his professional experience includes key financial positions at Sybios Logic, NCR Corporation and Union Carbide Corporation. He will report to president and chief executive officer Fabian Mansson.

Ms. Milano, 48, will be responsible for directing the legal affairs of the company and serving as the secretary to the Board of Directors. With more than 20 years of experience serving as general counsel in retail and corporate environments Ms. Milano most recently held the position of executive vice president and general counsel for Starbucks Coffee Company, where she led legal, human resources, and corporate social responsibility. She also previously served as general counsel for Honda of America Manufacturing Inc. She will report to Mr. Mansson.

“As Eddie Bauer prepares to emerge from the restructuring process as a stand-alone company, I am pleased to welcome Tim and Shelley to our senior management team. They both bring extensive experience from world-class organizations that will be a great asset as we look to exceed the expectations of our customers,” said Mansson.

The company also announced today that Kurt Petonke, 43, has been promoted to the open position of divisional vice president, men's merchandising from the position of merchandise manager, knits and sweaters and Maureen Pavlovich, 38, has been promoted to the new position of divisional vice president, accessories and field and gear from her current position merchandise manager, bottoms and denim. Mr. Petonke will report to Kathy Boyer, senior vice president and chief merchandising officer. Ms. Pavlovich will report to Kim Rice, vice president, women's and field and gear.

“Kurt and Maureen bring an understanding of the Eddie Bauer brand, passion and leadership to these important roles. As we look forward, we have identified men's and accessories as critical areas of brand differentiation and evolution. Their experience in creating compelling merchandising strategies will ensure success,” said Mansson.