The Walking Company will open a new location in Madison, Wis. on May 18. At almost 1,500 square feet the new store will be located at West Towne Mall, which is home to stores such as Boston Store, JCPenney and Sears.

“We've had a fair amount of catalog and online business coming from the Madison area, and are pleased to finally offer our customers a location where they can shop one of the largest selections of comfort footwear of any retailer in the country,” said Lee Cox, Senior Vice President of Retail at The Walking Company. “We're certain our customers in the Madison area will benefit from having this new location and the more than 40 brands of premium footwear we offer.”